Logo and business card design for Dr. Paredes’ nutrition practice. Her custom nutrition plans are based on portion control: the patient can eat what they want as long as it is in moderation.

She plans, schedules and delivers 3  custom meals, with 2 indulgent but small snacks every day.

The logo is a reminder for patients when they need to eat outside the plan (at an event, a restaurant or family gathering): on a plate about the size of the patient’s open hands, side-by-side, half the plate should be veggies, a quarter of it should be protein and another quarter carbs. The rest is a lot of water, drank throughout the day.