HOBOKEN LIVING

The Hoboken Living blog explores interior design and lifestyle trends for Hoboken residents while showcasing Kaja Bolton’s real estate and staging work. Kaja’s personal brand centers on luxury living, positioning her as both a tastemaker and a knowledgeable real estate professional.

The original KB floret logo, with its bubblegum-pink color and dated typography, was elevated to convey greater luxury and sophistication. The KB floret and cursive HL logos were then unified as twin brands through a shared floret motif, modern typography, and an elegant color palette. A cohesive visual system and identity guidelines were developed to ensure consistency across the brands.

UI prototypes were also created for the website redesign, supporting the brand’s evolution from Kaja Bolton Real Estate Group to Hoboken Living Real Estate Group.